Pawprints is a new and unique platform made for you and your best pal to share.
Pawprints’ aim is to strengthen the bond between dogs and their owners.
We know that dogs grow quickly and capturing moments with them is important. Our focus community is users who make facebook and instagram profiles for their pets. Our goal is to create a fun and memorable space for you and your pet to share.
Note: I had the pleasure of working on Pawprints for the UX and concepting featured on this page. Support Pawprints' future endeavors and see more progress on Vickie and Jocelyn’s portfolio websites. Also Pawprints was the winner of a Gold Addy in the Rochester Addy Awards 2013.
Mapping and Conceptualizing
By using sticky notes to brainstorm, we were able to develop Pawprints’ functionality.
Originally Pawprints was meant to be more than an app: the idea was quite large. To make sense of it, the team spent hours discussing pages and developing a hierarchy of page functions.
Narrowing the scope of Pawprints
Some of the potential ideas we brainstormed were Doggie Duels and a family tree. Though they were both great ideas, they were ultimately removed in order to make the app more streamlined.
The structure for Pawprints followed the plans we laid out during the concept stages. During the design stage many changes developed due to sizing on an iPhone platform and fixes to the usability.
The app map was created after the wireframes. This was due to the constant changes and removals of functions within the Pawprints app. We aimed to make each revision one that would make our app more intuitive for users.
Home: Highlight the Google Play button to emphasize the company app.
Home: Use of mobile menu conventions to make the menu intuitive.
Task Launcher: For quick consumption, each feature is paired with its description.
About Us: Small photos and names for a quick look at the crew.
About NFC: Visuals of an NFC tag to paint a fast picture for visitors.
From point ‘a’ to ‘b’ with our dressing of Pawprints.
Bariol was chosen because it’s a typeface that has a nice friendly vibe, but isn’t over sweet or cheesy feeling. It matches the fun, but professional vibe we want our users to feel.
Dogs are fun, hearting warming, and down right loveable. We wanted the happy mood our users have with their furry friends to be transferred into how they felt about our app as well.
Flat, simple, and too the point. Rather than use overwhelming realism, we simply wanted our users to focus on getting from point ‘a’ to point ‘b’ with only the completion of their task in mind.